Project Overview:
West of Kokomo started as an exploration of how a tropical café brand could capture the feeling of an idyllic Caribbean escape. To bring that idea to life, I defined a vibrant visual personality inspired by turquoise waters, sun‑bleached textures, and the relaxed energy of island life. I developed the logo, menu system, patterns, and playful branded elements, using Adobe Firefly to generate environmental imagery that grounded the concept in a believable setting. I expanded the identity across stickers and other touchpoints to show how the brand could exist as a cohesive destination experience. The result is a lively, transportive visual identity that feels sun‑soaked, escapist, and fully realized.
Here are some AI generated versions of what the Cafe might look like:
The custom generated drinks for the Tropical Cafe:
