Dealer.com
Digital Retail Advertising
Dealer.com’s nationwide dealership network requires a constant volume of on‑brand, performance‑driven digital ads that adapt to OEM standards, seasonal themes, and the needs of many automotive brands. The challenge is producing clear, consistent creative at scale while keeping each campaign visually distinct and aligned with monthly incentives.
In my role, I have designed cohesive layouts using Adobe InDesign and the broader Creative Suite, built seasonal themes with our creative team, and developed ad variations that highlight vehicles, offers, and calls to action across multiple formats. The results have been a flexible, efficient advertising system that supports dealership marketing goals and maintains strong visual consistency across web, social, and off‑site placements.
