Project Overview & Results:
Lotta Chocolate is a conceptual brand built around the playful, indulgent experience of dipping fruit in chocolate and enjoying chocolate‑infused treats. The brand imagines a product line that ranges from classic chocolate bars to items designed to bring a constant chocolate aroma into everyday life. This identity began as a personal project in the summer of 2018, starting with nothing more than a typeface and a simple idea. Over time, it evolved into a fully realized brand with its own personality, product range, and visual system.
Stepping back, the project resulted in a cohesive identity that captures the fun, sensory nature of chocolate while maintaining a clean, modern aesthetic. I expanded the initial spark of an idea into a complete brand world, developing packaging concepts, visual motifs, and product applications that highlight the richness and versatility of chocolate. The final system demonstrates how a simple concept can grow into a fully formed brand, showcasing my ability to build identity, packaging, and product storytelling from the ground up.
