Original Logo by Charles Foreberg, Edward Barnes, and Ivan Chermayeff. New Typography by Richard Stock.
The original Pan Am logo that you know of was designed by Charles Foreberg, Edward Larrabee Barnes, and Ivan Chermayeff in the mid-1950s. This symbol was meant to define the company’s drive and ambition and its overall pioneering spirit. In the 1970s, the logo was updated again to what most people recognize today, this version is based off that updated design with thicker lines and connected logotype.
To recognize their contributions to the design, I kept the original Logo yet updated the Typeface.
To recognize their contributions to the design, I kept the original Logo yet updated the Typeface.
Rebrand Moodboard
Pan Am was once the largest and most notable airline in the world. After its demise in 1991, most of its assets went to other airlines and the iconic brand was retired. Although the desire to travel in style has never left. Many airlines have shifted away from giving a quality experience to the average flyer that airlines were once known for. Instead, scaled premium services are offered to consumers at an increased price point. With most people opting for Economy Class, air travel has become such a mundane experience to the point where it is seen as just another public transport option.
As a revitalized brand, our aim is to bring back the luxury of flying to the normal consumer, without the high prices of our competitors.
The main aspect of the Rebrand is the typography. Pan Am had its own unique typeface for many years. Going into the 21st century, Pan Am needed something new that recognized its roots with a similar windswept feel, but stayed crystal clear throughout its use on different platforms. Hunterra was that new typeface. It is a variable block font with a unique style that helps it stand out from the crowd and be bold enough for our logo.
In addition to Hunterra as the logotype, Shrikhand is a modern beautiful font, created to pay homage to hand painted lettering that can be seen on the streets in Gujarat, India. Being big, bold, and unapologetic, Shrikhand will be used for names, titles, and callouts.
In the 80s, Pan Am executives decided a rebrand was in order and the main change was updating the primary typeface to Helvetica. We want to recognize this change to a more modern & readable type and we have gone with Oakes Grotesk. Oakes Grotesk is a corporate take on Helvetica. It will be more legible in body text as well as headings.
"Mini-plane design" designed by visnezh / Freepik
