SAP! BEVERAGES
Brand Expansion & Packaging Design
SAP! Beverages had strong products and an existing identity, but the brand lacked a unified system that could scale across applications and communicate consistently. The challenge was organizing assets originally created by One Plus One Design and shaping them into a cohesive, easy‑to‑use framework. I consolidated and refined the visual elements into a comprehensive brand guide that clarified structure, usage, and future scalability. I also managed SAP!’s Instagram presence for six months, producing photography, social content, and ad assets that aligned with the refreshed system. This work strengthened their digital voice and ensured consistent storytelling across channels. The result is a clear, structured brand foundation that honors the original design while supporting SAP!’s continued growth.
