Project Overview:
Nashline began as a way to explore how a contemporary transit brand could look for Nashville, a major U.S. city without a light rail system. To bring that idea to life, I researched the city’s transportation landscape and developed a name, aesthetic direction, and visual language rooted in Nashville’s character. I explored typography, color, and visual motifs, then built out route visuals, system graphics, and branded applications to shape a cohesive identity. I expanded the concept through moodboards, style directions, and wayfinding‑inspired elements to make the brand feel functional and future‑ready. The result is a believable, modern transit identity that imagines a more connected and sustainable Nashville through thoughtful branding.
Pictured: Downtown Station Concept, East Nashville Station Concept, Vanderbilt University Station Concept
