Project Overview:
Four Corners was created to explore how a single hotel brand could adapt its identity to reflect destinations around the world. To bring that idea to life, I designed four distinct identities inspired by the Desert, the Tropics, the Mountains, and the Arctic. I developed nature‑based logos, palettes, and visual systems that captured the character of each environment while still feeling connected to one brand family. I also imagined location‑specific services such as snorkeling excursions, alpine hikes, desert safaris, and Arctic igloo‑building to ground each concept in its setting. I expanded the visuals across hospitality touchpoints to show how the brand could function in real‑world applications. I refined each identity to feel immersive, cohesive, and rooted in place. The result is a unified yet highly adaptable hospitality brand system that demonstrates how thoughtful design can bring multiple destinations to life under one chain.
The fonts of each hotel live in the same typeface family which help keeps cohesion across the over-arching brand of Four Corners. The typeface of the Four Corners main logo emulates Marquis signs and an Art Deco vibe.
