Concept Beverage Packaging
Visual Identity Creation
This project began with the challenge of showing how different visual directions can completely reshape the personality of a beverage brand. To solve that, I developed three distinct identity paths—Geometric, Organic, and Warped—and built brand worlds around each one: Seltzy, Suniva, and Palmera. I defined the tone of each direction through moodboards, then expanded the work into packaging, campaigns, and real‑world applications across posters, ads, vans, and digital touchpoints.
The result is a set of three cohesive, personality‑driven beverage brands that demonstrate my ability to build compelling visual systems through packaging, storytelling, and identity design.
