Geometric Style: Seltzy Spicy Non-Alcoholic Seltzer
Organic Style: Suniva Summer Wine
Warped Style: Palmera Tropical Mocktail
Project Overview
This project began as a way to explore how different visual directions can completely reshape the personality of a beverage brand. To pursue that idea, I developed three distinct design paths—Geometric, Organic, and Warped—and built a unique brand around each one: Seltzy, Suniva, and Palmera. I created moodboards to define the tone and structure of each direction, then designed packaging, campaigns, and branded applications to bring the concepts to life. I expanded the work across posters, ads, vans, and digital touchpoints to show how each brand could function as a fully realized system. The result is a set of three cohesive, personality‑driven beverage brands that demonstrate my ability to build compelling visual worlds through packaging, storytelling, and identity design.
Geometric Style:
Organic Style:
Warped Style:
